Keynote Speaker


Deb Knupp

Managing Partner, Akina

Great Law:  Leadership in Innovation for the Next Decade of Opportunity

It’s time to change the conversation. In a sea of challenging headlines and dim predictions for the future of law – BigLaw, NicheLaw or NonLaw – it’s time to start talking about GreatLaw.  GreatLaw is the place where the most profitable clients want to buy, the most talented people want to work and the most inspired leaders want to serve a bigger purpose in their communities and families.  Innovation is required to access GreatLaw.  Innovation in leadership, client experience, business models, jobs and roles, technology and new products/services.

The innovation study – Law2023 – provides an exciting look into the future of law and highlights 7 design principles and marketing disciplines to remain relevant and accelerate revenue over the next decade.  This session will share the Law2023 principles and will provide concrete insight and tactics for what clients are saying, what innovative law firms are doing and how legal marketers can become the innovation architects within their firms to:

  • Retain and expand existing client business;
  • Attract new client business, and;
  • Build a marketplace brand fueled by innovation that increases firm profitability to deliver a triple bottom line.

What does Deb Knupp consider to be the highlight of her career? Read our speaker profile with Deb Knupp to find out!

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